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CHUKA
Restaurant
Brand, Motion
Produce branding for a new ramen and dumpling restaurant in Soho, London.
The Concept
Inspired by traditional establishments and recipes, the brand identity builds itself upon the sharing of Japanese and Chinese culture that resulted in the cuisine that CHUKA prides itself in. I developed on client feedback and concerns to create a final logo variation that we both felt encompassed this history.
Eye-catching. Practical. Unique. How can I bundle ramen and all of its delicately crafted elements in an exciting package you can't wait to get into?
A Japanese bento box shaped like the brand logo.
Packaging Design
Motion Advertisement
Expertly handcrafted food is at the heart of CHUKA so I ensured that this was clearly communicated across target audiences. Wanting to sell the elevated dining experience, high quality cuisine videos are at the forefront of the promotion to creatively intertwine with existing brand identities.
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