LOOP

Pasta

Brand, Campaign

Come up with a disruptive challenger brand

Connecting Pasta and People

LOOP is a fun take on dried pasta.

The brand uses shape matchmaking and ideal sauce pairings to get people talking and delving into the exploration of different shapes in order to level up their pasta meals.

MORE THAN PASTA.

The More Than Pasta launch campaign invites our audience to think about the reasons for their choice of favourite shape; whether that be because it provides a sense of community, reminds them of their childhood, or makes them feel comfort, LOOP celebrates it all.